How-tos

FomoPop Marketing Getting Started

Posted on by Yas G

Intro

Welcome to FomoPop Marketing, a powerful WordPress plugin designed to enhance your website’s engagement and boost sales through dynamic marketing popups. In today’s competitive digital landscape, capturing the attention of your visitors and converting them into customers is more important than ever. FomoPop Marketing leverages the power of FOMO (Fear Of Missing Out) to create compelling notifications that encourage user actions and drive conversions.

Key Features

  • Engaging Popups: Easily create and customize popups to display important messages, recent purchases, or special offers to your visitors.
  • WooCommerce Integration: Seamlessly integrate with WooCommerce to display e-commerce related notifications, such as recent sales or low stock alerts.
  • User-Friendly Interface: Manage your popups with an intuitive admin interface that makes setup and customization a breeze.
  • Advanced Display Rules: Control when and where your popups appear with flexible display rules and triggers.
  • Performance Optimization: Built with performance in mind, ensuring your popups load quickly without impacting your site’s speed.

Why Use FomoPop Marketing?

FomoPop Marketing is designed to help you maximize your website’s potential by engaging visitors at the right moment. Whether you’re running an online store, a blog, or a service-based website, this plugin provides the tools you need to create urgency and encourage user interaction. By leveraging social proof and FOMO, you can increase conversions and achieve your marketing goals more effectively.

Video Version Of The Tutorial

Setup

Once you’ve installed and activated the FomoPop Marketing plugin, it’s time to configure it to start engaging your website visitors with effective popups. Follow these steps to get your plugin up and running:

Accessing Plugin Settings

  1. Navigate to plugin menus:

    • Log in to your WordPress admin dashboard.
    • Look for the FomoPop Marketing menu item, located in the left sidebar menu:

       

  2. Open the All Popups page:

    • Click on the All Popups menu item under the FomoPop menu to access the list of all available popups. Here, you can manage all aspects of your popups:

  3. Open the Settings page:

    • Click on the the Settings menu item under the FomoPop menu to access the genaral popups settings, which will affect all popups:

Popup Configuration

1. Create Your First Popup:

  • On the All Popups page, find the option to create a new popup:

  • Click Create New to start designing your first popup.
  1. In the General popup section set popup Title and enable/disable it. It’s recommended to leave it as disabled, until it’s fully setup and ready to go:

3. Customize Popup Content:

  • Sale Notification Message: Enter the text you want to display. This could be a welcome message, a special offer, or a notification about recent activity. It can be personalized with some tags like:
    {{first_name}} {{last_name}} {{full_name}} {{product_title}} {{city}} {{time_ago}}
  • Show sales of: Filter the products which orders info can be used for the popup content.
  • Exclude: Filter the products you don’t want to take place of the popup content.
  • Also show fake sales: If the shop is new and still doesn’t have many orders, you can enable the popup to use some fake data. If this option is enabled it will generate some orders data of the allowed products and will mix real sales with fake sales, when displaying the popup.

4. Design: Choose the style and colors that match your website’s theme. You can customize fonts, backgrounds, and more to ensure your popup is visually appealing. You can aslo select a template with pre-made styles and use it or customize on top of it. At any time you can click the Preview Popup button to see how the current styling of the popup looks like:

5. Set Display Rules:

  • Position on screen: Choose where in the visible browser window the popup should appear.
  • Show on: Select which pages or posts the popup should be displayed on. You can target specific pages, posts even product pages. Or you can choose to specify where the popups to not appear.

 

6. Preview and Save:

  • Use the preview feature in Design section to see how your popup will look on your site.
  • Once satisfied, save the popup by clicking the Save button located at the bottom of the popup form.

When ready to activate the popup, go to popup edit page by clicking the “edit” button for the popup and enable the popup in the General section of the settings.

General Settings

To change the general settings, which will affect the behavior of all popups, go to the Settings page of the plugin. The options names are pretty self-explainatory.

 

 

By following these steps, you’ll have your FomoPop Marketing plugin configured and ready to start engaging your visitors with compelling popups. Enjoy the increased interaction and conversions on your site!

Usage Tips

To maximize the effectiveness of the FomoPop Marketing plugin, consider these best practices and tips for creating engaging and impactful popups:

Best Practices for Popups

  1. Craft Compelling Messages:
    • Use clear and concise language to convey your message.
    • Highlight key benefits or offers to capture attention.
    • Create a sense of urgency with time-sensitive promotions or limited availability.

2. Design for Impact:

  • Ensure your popup design aligns with your website’s branding for a cohesive look.
  • Use contrasting colors to make your call-to-action (CTA) stand out.
  • Keep the design clean and uncluttered to avoid overwhelming visitors.
  1. Optimize Display Rules:
    • Set popups to appear at strategic moments, such as after a visitor has spent a certain amount of time on a page or scrolled a specific percentage.
    • Avoid showing popups too frequently to prevent user annoyance. Consider setting frequency limits or using cookies to control display.

A/B Testing

  1. Experiment with Variations:
    • Test different messages, designs, and CTAs to see what resonates best with your audience.
    • Use A/B testing to compare the performance of different popup versions.
  2. Analyze Results:
    • Monitor metrics such as click-through rates and conversion rates to determine the effectiveness of each variation.
    • Use insights from testing to refine your popups and improve results.

Leveraging WooCommerce Integration

1. Showcase Social Proof:

  • Use popups to display recent purchases or product reviews to build trust and encourage new customers to buy.
  • (Comming soon) Highlight popular products or bestsellers to guide purchasing decisions.
  1. Promote Special Offers:
    • (Coming soon) Create popups for exclusive discounts or promotions to incentivize purchases.
    • Use countdown timers to create urgency and drive immediate action.

Monitoring and Adjusting

1. Regularly Review Performance:

  • Check the performance of your popups regularly to ensure they are meeting your goals.
  • (Coming soon) Use analytics tools to track user interactions and adjust strategies as needed.

2. Stay Updated:

  • Keep the plugin updated to access new features and improvements.
  • Review any new settings or options introduced in updates to enhance your popup strategy.

By following these tips, you can effectively use the FomoPop Marketing plugin to engage your visitors, boost conversions, and achieve your marketing objectives. Remember, the key to successful popups is to provide value to your visitors while maintaining a seamless user experience.

Troubleshooting

While using the FomoPop Marketing plugin, you might encounter some common issues. This section provides solutions to help you resolve them quickly and ensure your popups function smoothly.

Common Issues and Solutions

1. Popups Not Displaying

  • Check Display Rules: Ensure that the display rules and triggers are correctly set. Verify that the conditions for showing the popup are met on the pages you expect.
  • Clear Cache: If you use a caching plugin, clear the cache to ensure the latest version of your site is displayed. Cached pages might prevent new popups from appearing.
  • Conflict with Other Plugins: Deactivate other plugins one by one to identify if there is a conflict. If a conflict is found, contact support for assistance.

2. Plugin Not Activating

  • Version Compatibility: Ensure your WordPress, PHP, and WooCommerce versions meet the minimum requirements specified by the plugin.
  • Error Messages: Check for any error messages during activation. These can provide clues about missing dependencies or other issues.

3. Database Issues

  • Database Tables Not Created: If the necessary database tables are not created upon activation, manually trigger the activation hook by deactivating and reactivating the plugin.
  • Permissions: Ensure your database user has the necessary permissions to create tables.

4. Popups Displaying Incorrectly

  • Design Settings: Double-check your design settings to ensure they are applied correctly. Preview the popup to see how it appears.
  • CSS Conflicts: Inspect your site for CSS conflicts that might affect the popup’s appearance. Use browser developer tools to identify and resolve styling issues.

Additional Support

  • Documentation: Refer to the plugin’s documentation for detailed guidance on settings and features.
  • Contact Support: If you can’t resolve an issue, contact the plugin’s support team for assistance. Provide detailed information about the problem and any error messages.

Preventive Measures

  • Regular Updates: Keep the plugin and your WordPress installation updated to benefit from the latest features and security patches.
  • Backup Your Site: Regularly back up your site to prevent data loss and facilitate recovery in case of issues.

By following these troubleshooting steps, you can address common issues and ensure the FomoPop Marketing plugin runs smoothly on your site. If you encounter persistent problems, don’t hesitate to reach out for support.

Yas G